On November 23, 2008, the United States Postal Service's new Move Update Standard goes into effect. This is a change by the USPS to reduce undeliverable mail by requiring mailers to update their data when someone moves to a new address. Under the new rules, anyone using Standard Mail or First Class Mail (automation and presort rates) must demonstrate that they have updated their mailing list within 95 days (formerly 185 days) based on a National Change of Address (NCOA) database.
So what does this mean for ACS users? We have updated the Cass-It! software to have the ability to certify your address records to meet the Move Update Standard. This is done by updating your data against the National Change of Address data. So if Joe Smith moves to 1313 Mockingbird Lane, tells the post office he has moved but does not let you know, then using the Cass-It! software will update his record to the new address for you. The Post Office has less undeliverable mail, you get the best available postal rates, and Joe Smith still gets his bulletin. Everyone is happy.
For more information on the new requirement, see the latest ACS E-News which is dedicated to this topic.
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